Wait. Could Target Start a NEW Membership Program?

It’s no secret that we love a good Target run.

We’re seeing inflation all over the place!

We love finding new essentials for our next Disney trip, little splashes of fun Disney whimsy to add to our home decor, and, of course, those impulse buys of best-selling books and cute accessories that somehow find their way into our baskets.

Target already has a free loyalty program that offers shoppers deals and rewards, but with declining sales numbers, Bloomberg reports that Target is now considered a paid membership similar to Amazon Prime, Walmart Plus, and Kroger Boost.


This new paid membership program could look to incorporate Shipt, its delivery service. And since its primary competitors like Walmart and Amazon have also adopted this membership strategy, it’s a consideration quickly coming close to reality.

Disney stuff in Target

No additional details were given about pricing, tiers, or what the paid membership would include, or even if Target Red Card holders could expect any additional perks or discounts. If it’s anything similar to Amazon Prime, Walmart Plus, or Kroger Boost, members can expect exclusive deals, discounts, and perks, such as free deliveries for groceries. The program, dubbed “Project Trident,” could roll out by the end of 2024.

We’ll be sure to keep you updated on this change. Stay tuned to the Disney Food Blog for the latest updates!

Here’s why Disney food unfortunately CAN’T be cheap

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Oh boy, planning a Disney trip can be quite the adventure, and we totally get it! But fear not, dear friends, we compiled EVERYTHING you need (and the things to avoid!) to plan the ULTIMATE Disney vacation.

Whether you’re a rookie or a seasoned pro, our insider tips and tricks will have you exploring the parks like never before. So come along with us, and get planning your most magical vacation ever!


Would you buy a Target Membership? Tell us in the comments!

The post Wait. Could Target Start a NEW Membership Program? first appeared on the disney food blog.