Elon Musk Calls Disney Inclusion Standards ‘Mandatory Racism and Sexism’

In another series of X posts complaining about The Walt Disney Company, Elon Musk shared a chart of Disney’s entertainment inclusion standards, calling it, “mandatory, institutionalized racism and sexism!”

Elon Musk Criticizes Inclusion Standards

Elon Musk at DealBook Summit
Source: Slaven Vlasic / Getty Images

Musk posted about the inclusion standards on Tuesday evening, writing, “An anonymous source just sent me this from Disney. It is mandatory, institutionalized racism and sexism!”

The standards outline how a piece of media should strive to be inclusive of underrepresented groups. Standard A, for example, requires at least three of the following five areas to be met:

  1. Characters: 50% or more of regular and recurring written characters come from Underrepresented Groups
  2. Actors: 50% or more of regular and recurring actors come from Underrepresented Groups
  3. Secondary Characters: Meaningful inclusion of Underrepresented Groups as secondary or more minor on-screen individuals, including background actors
  4. Series Premise: Meaningful integration of Underrepresented Groups in overall themes and narratives
  5. Episodic Storytelling: Ongoing meaningful integration of Underrepresented Groups in episodic themes and narratives

The other standards address creative leadership, below-the-line crew, and industry access and career development similarly.

Musk re-shared the standards soon after and said, “If you were discriminated against by Disney or its subsidiaries (ABC, ESPN, Marvel, etc), just reply to this post to receive legal support”.

On Tuesday, former “The Mandalorian” actor Gina Carano filed a suit against Disney and Lucasfilm for being fired from the series with Elon Musk funding the lawsuit.

As X user Ed Zitron pointed out, the image seems to be a slightly edited version of the ABC Entertainment inclusion standards publicly shared by Variety in 2020. See the full inclusion standards in the chart below.

ABC Entertainment inclusion standards

On Wednesday, Musk also posted “Disney sucks” in response to rumors that Ayo Edebiri, a Black actress known most recently for her roles in “The Bear” and “Bottoms,” would star in the next “Pirates of the Caribbean” film. Johnny Depp starred in the first five films in the series but is no longer involved in the franchise. A film starring Margot Robbie was planned but didn’t come to fruition.

Elon Musk has publicly insulted The Walt Disney Company several times since the entertainment giant pulled advertising from X in November when a Media Matters for America study found that their ads had been placed next to antisemitic content. This also coincided with Musk himself endorsing an antisemitic conspiracy theory. Musk has told CEO Bob Iger to “go f*ck” himself, complained about Disney continuing to advertise on Facebook and Instagram amid a lawsuit against Meta (in posts where he spelled Iger’s name “Eiger”), and called for Iger to be fired.

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