NASCAR is in the market for a streaming service partner and the word on the street is that Disney might be one of the companies looking to pursue rights. Disney is no stranger to the sport scene thanks to its acquisition of ESPN in 1996, and the company is still making headlines over its controversial purchase of FOX back in 2019, a move that some now say was the beginning of the current downfall of The Walt Disney Company. Now the media giant might be throwing its hat in the ring for more, with a play for NASCAR possibly on the cards, according to Sports Business Journal earlier in the week.
“Sources say Amazon is likely to be the most aggressive streamer to pursue NASCAR rights. It appears unlikely that NASCAR would carve out a package of Cup Series races for a streaming company, given the need to provide the broadest reach for sponsors aligned with those races and the teams that compete in them.
Other media companies, including Disney, Paramount and Warner Bros. Discovery, are likely to kick the tires on potential deals with NASCAR. But sources describe them as unlikely to get into serious negotiations for NASCAR rights this time around.
Fox and NBC signed deals in 2013 worth an average of $820 million per year combined. Those deals run through 2024.“
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