PHOTOS: Enterprise Rent-A-Car Now Sponsoring Tomorrowland Transit Authority PeopleMover at the Magic Kingdom

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A new era of sponsorship has begun at the Tomorrowland Transit Authority PeopleMover in the Magic Kingdom.

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Enterprise Rent-A-Car has taken over sponsorship of the attraction, replacing Alamo. Both companies are owned by Enterprise Holdings, Inc.

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In addition to the signage in front of the attraction and on the entrance sign, the Enterprise logo also appears on the exit ramp.

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The company is poised to have an even bigger presence at Tomorrowland in the near future, as they have also been announced to be the sponsor of TRON Lightcycle / Run, which is currently under construction.

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