ESPN Explores Brand Licensing Sports-Betting Deals

Reportedly, ESPN is seeking to license its brand to major sports-betting companies for at least $3 billion over several years, according to the Wall Street Journal. What’s Happening: Reportedly, ESPN has held talks with companies that own major sportsbooks, including Caesars Entertainment and DraftKings, both of which already have existing partnerships with ESPN. Potentially, a deal could […]

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