One of the cornerstones of Disney’s atmospheric experience is in the art of their music and in 2023, Disney Music will be celebrated after 100 years of creativity. To mark the occasion, the company has launched a web3 platform. If you are unfamiliar with the term web3, also known as web 3.0, refers to the new evolution of web platforms, claiming to change the world in the same way the two stages before it did. The term is a bit wishy-washy, in my opinion, not really holding any solid promise of much change.
Web 1.0, dubbed The Static Web, was the beginning of website creation, often offering little more than text scrolling and cringe-worthy images. Web 2.0 came next, hit around 2005 – 2007 when the introduction of smart devices and social media turned the internet into an interactive experience, far beyond the known realm of AOL chat rooms. I think Forbes explained it best describing it as: “If Web 1.0 was the read-only iteration, Web 2.0 could be seen as the read/write upgrade, or what we know as the internet today.” That brings us to Web.3.0, adding a new level of supposed ownership to the dynamic that is already juggling cryptocurrencies and technology. Where this platform will go is yet to be seen though Disney is getting in on the ground floor, offering a Disney Music Emporium store like no other seen before.
“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,”
– Ken Bunt, President of Disney Music Group
The site will function mostly as a store, offering vinyl, collectibles and more all in one place; some are even signed by the artist themselves. Of course, I went straight for the Disneyland Official Album and got my fangirl excitement on there, but then I saw things like the Haunted Mansion Picture Disc, and Walt Disney’s Enchanted Tiki Room/The Adventurous Jungle Cruise, before I knew it I was down the rabbit hole and didn’t come out for at least an hour. Now, I’m not convinced about the whole web3 experience thing, but I absolutely discovered some wonderful things in this new store that I’ve never seen anywhere else. Check it out and let me know what you think.