Walt Disney World has teamed up with Brand USA to work on drawing more tourists to America and specifically Central Florida, Orlando Business Journal reports.
The companies will work together on a new marketing campaign targeting these twelve regions:
- United Kingdom
- Latin America
- New Zealand
- Greater China
- Southeast Asia
- South Korea
“With support from Disney,” Brand USA told OBJ, “Brand USA and their creative partners at Beautiful Destinations, filmed and developed a full suite of video content and photos which will be used in both owned and paid digital channels as part of the campaign. The one-of-a-kind hero spot will be produced in 9 languages (English, Spanish – [Latin American] and Castilian, French, Korean, Japanese, Mandarin, Portuguese and German) allowing Disney to leverage in all of their key international markets.”
“We pride ourselves on telling great destination stories, so it was a natural decision to partner with Disney for our award-winning United Stories campaign,” Tom Garzilli, chief marketing officer at Brand USA, told OBJ. “Disney captures the best of American culture with its classic movies, theme parks and memorable characters. What better way to share the wonder of all the U.S. has to offer than through the magic of one of our nation’s greatest storytellers?”
According to data from Visit Orlando, central Florida will have a busy summer only slightly behind 2019 levels. Almost 2 million international travelers visited Florida in the first quarter of 2022, up 247% from 2021. This is still down from 2019, however, when approximately 3.722 million international travelers visited in the first quarter.
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