CEO Bob Chapek Outlines Goals for the Walt Disney Company

Although it feels like Disney World is constantly changing (*cough Genie*, *cough Magical Express*, *cough Happily Ever After*), there are some things that will always be a part of the parks and resorts. Disney World relies on the magic of its parks to continue to bring in new (and old) guests. That’s why we love opening day attractions like Dumbo the Flying Elephant and “it’s a small world.” And, of course, Disney’s Cast Members help create magic on a daily basis.

Disney World is always evolving, but some things never change!

It takes a village to run the most magical place on earth, and recently Disney CEO Bob Chapek sent a memo to Disney Cast Members outlining his goals and plans for 2022 and beyond. 

According to an article published by Variety, Bob Chapek penned a memo addressed to Disney Cast Members ahead of the company’s 100th anniversary. In the memo, Chapek describes his plans for the Walt Disney Company in 2022 and the future, stating that he wants to focus on three “strategic pillars” going forward, including “storytelling excellence, innovation, and relentless focus on our audience.”


His memo begins with a brief recap of the incredible success of the Walt Disney Company thus far, then transitions to focus on his hopes for Disney’s  “second century,” which he hopes will be as successful as the first. While the memo does not identify any specific actions or projects that will contribute to the company’s future success, he does make a point to stress creativity and innovation going forward.

TRON is still a work in progress

Chapek also takes a moment to address Disney’s customers. He writes, “We are a big company with many constituents and stakeholders, all of whom have a place in our decision-making. But at the end of the day, our most important guide — our North Star — is the consumer. We will put them at the center of every decision we make.”

Disney’s guests are essential to the company’s success

To end the letter, Chapek looks forward and highlights his optimism for the future. With so many upcoming projects, including new movies and shows, new attractions, and a hotel, Disney continues to try and create magic for guests. As these new projects unfold, we’ll be here to report on all the changes around the parks and resorts, so stay tuned for updates and other Disney news.

2021 vs. 2022 in Disney World — Here’s What to Expect.

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The post CEO Bob Chapek Outlines Goals for the Walt Disney Company first appeared on the disney food blog.