Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase

At The Walt Disney Company’s first Tech Showcase, the company unveiled a new advertising program called DRAX, which stands for Disney Real-Time Ad Exchange. What’s Happening: At The Disney Platform Tech Showcase, the company shared their success in digital advertising since launching the Hulu Ad Manager that made it easier for small businesses to advertise on […]

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