The Walt Disney Company India (UTV) is getting out of Bollywood, and changing its focus from local-language features to marketing Disney’s Hollywood films.

Coming off the record success in India with The Jungle Book along with UTV produced Bollywood flops, including historical epic Mohenjo Daro, the studio has decided to get out of the Bollywood business. The studio has had a string of flops including the romantic drama Fitoor, released in February, starring actress Katrina Kaif and actor Aditya Roy Kapur and the big-budget Mohenjo Daro starring actor Hrithik Roshan, which opened this month to mixed reviews and a disappointing box office.

Siddharth Roy Kapur, the managing director, will bid adieu once his contract gets over by January. He had taken up the position on January 1, 2014. “It is unfortunate that Disney has decided to pull the plug on the Hindi film production business, which UTV was known and respected for. But in the current scenario, it is unviable and loss making. I hope we will revive this business in the future.”

UTV Motion Pictures is now going to focus on its Disney Hollywood films distribution, television, licensing and merchandising businesses.

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