Editorial: Today Disney and Forever 21 launched a new collection of limited-edition women’s apparel and accessories, under the Mickey & Co. collection by Forever 21. Inspired by vintage Mickey Mouse designs with an ‘80’s vibe, the collection is available now at Forever 21 clothing stores.
But what buyers don’t realize is Forever 21 is owned by Do Wo Chang, a born-again evangelical christian. When you make a purchase read the bottom of your take-home packaging — John 3:16 is printed on every bag.
One of the bastions of Disney has been their vanilla approach to religion and religious iconery. One of the reasons Disney is so popular globally is they never mix religion with Mickey Mouse. One can wonder if Disney Consumer Products knows what is printed in every Forever 21 bag, or if they are turning a blind eye to it to make a buck.
Frankly, it doesn’t matter what religious message is present when you buy Disney branded merchandise. If consumers equate Disney to any religion, the Disney image is forever tarnished.
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