Shah Rukh Khan’s love of technology is no secret and the actor for sure knows how to put it to use when it comes to promoting his films. Having resorted to technology for RA – One and Don before, the actor on Wednesday launched the official mobile game based on his upcoming film Chennai Express, a Disney UTV production. For now, the game, developed by Disney UTV’s digital wing, has been just been launched for Android phones. The iOS version is expected to be out shortly.
The game, titled Chennai Express: Escape from Rameshwaram, takes the player on a roller-coaster ride where he has to fight off goons and dodge obstacles like trucks, buses, cars, coconut carts, etc. to collect more than 10,000 coins so they can unlock Deepika Padukone’s game avatar.
From left to right: Rohit Shetty, Shah Rukh Khan and Sameer Ganapathy at the launch of the Chennai Express game.
All the action in the game takes place in the scenic town of Rameshwaram as it does in the film. Commenting on the need to merge technology with the process of film-making, Shah Rukh Khan said, “The movie has a vision and a theme, which a game needs to carry forward and keep the gamer engrossed in. I am glad we have brought a game on table that people will find engrossing and easy to be part of.”
Elaborating on the game, Sameer Ganapathy, COO (Digital), Disney UTV, said, “Gaming is among the highest consumed forms of entertainment on mobile phones today. What better way to reach out to the ever growing mobile phone audience than to give them the opportunity to play as Shah Rukh Khan themselves. With an extremely engaging game play, we are certain it will appeal to everyone across the country.”
Produced by Disney UTV Motion Pictures and Red Chillies Entertainment, Chennai Express will hit the screens on Eid (August 9).
About Shah Rukh Khan: He is considered to be one of the biggest film stars in cinematic history, with a fan following in the billions; in 2011, the Los Angeles Times called him “the world’s biggest movie star.” He has also been regularly featured in the listing of the most powerful names in Indian Cinema and in 2008, Newsweek named him one of the 50 most powerful people in the world. Khan has an estimated net worth of over US $600 million.